A transmedia project exploring the art, philosophy, politics, and psychology of video games, including a dynamic online video archive featuring interviews with the video game industry’s most influential designers and visionaries; documentary shorts; and as the archive grows, an upcoming series of documentary films exploring the evolution of this formidable medium. The project has been featured in Wired, The Baltimore Sun, and other mainstream publications, as well as on gamer-centric outlets such as Kotaku, GameSpy, Gamasutra, and G4.
In 2014 we launched Critical Path /// Conversations YouTube Channel, which is a series of short-form videos covering topics such as Cut Scenes, The Controller, and Player Empowerment. And additional interview clips are published weekly on Instagram, FaceBook, and Twitter.
“Take a look at the introductory trailer and challenge yourself not to be infected by the speakers’ enthusiasm for games as an art form” -PC GAMER
"...it’s all geared towards starting a conversation about games." - Wired
CLIENT: Nissan/TBWA Toronto
SUMMARY: Across the country, high school football is struggling to survive. Nissan Canada supported 21 high school football teams in need, and "Back in the Game" chronicled the season of two of those schools.
Over the course of several webisodes, a TV special, and a broadcast campaign, over 5 million viewers learned that, despite devastating funding cuts, high school football is needed as much now as ever.
CLIENT: Accessible Media, Inc./ TBWA Toronto / B-Reel
SUMMARY: A five-minute online documentary to raise awareness and secure grants for a service making TV and films accessible to the blind via described video. The viewer spends a day in the life of Jeff Berwick, blind since the age of thirteen. Cameras were attached to Jeff’s body to give a more visceral experience of what it’s like to exist in his lightless world. The video quickly garnered 150K views on YouTube, followed by a front-page feature in Canada’s largest newspaper. Jeff also appeared on Canada’s most popular morning show, and The Women’s Network asked to run the documentary short free of charge. A few short months and four million media impressions later, Accessible Media received its government funding. And Jeff touched a lot of hearts—ours to be sure—in the process.
"Masterfully shows you a day in the life of a blind man. Humble and straightforward, it doesn’t feel like a pitch at all...it’s that we’ve been shown, not told, the value of what this company does. Nothing is as persuasive.” -ADWEEK
Produced for HBO, this feature-length documentary visits the world’s oldest Koran memorization contest, which takes place each year in Cairo, drawing Muslim children from as far as the Maldives and Tajikistan to perform before a panel of prominent judges. Tracking talented youngsters from intense preparation through the rigorous rounds of the tournament, the film offers an in-depth look at the unique experiences and aspirations of Muslim children throughout the world. A selection of the 2011 Tribeca Film Festival. Many thanks to ITVS and the Hartley Foundation for initial funding and support.
“Edu-tainment virtues are considerable...A tale of innocents, but perhaps with a shadow cast over them.” -VARIETY
CLIENT: Disney Interactive Studios
SUMMARY: A campaign to launch and grow the most ambitious new brand in Disney Interactive Studios' history. Full campaign case study can be found here.
Feature-length documentary funded by PBS and The Center for Asian American Media. Slated for release in 2016.
When a Vietnam War refugee who has grown up in America is solicited by a self-proclaimed arms dealer, he finds himself drawn into a dangerous game of politics and intrigue that could end with a life sentence in prison for him and the beloved leaders of his community.
Artifact's documentary television specials have appeared on HBO, PBS, Discovery, A&E, AMC, National Geographic Channel and FX.
2 Emmy Nominations in the News and Documentary category
Work included in the collection of the Museum of Modern Art in New York
Recipient of funding and grants from The Sundance Institute, The California Council for the Humanities, ITVS, The Center for Asian American Media, and The Humane Society.
Cynopsis Kids !magination Award for Best Campaign for a Toy or Video Game
WHY DOGS SMILE Emmy®-nominated (documentary for Discovery Channel)
“A classic documentary film that belongs in the video collections of animal lovers and families alike... It is a privilege to see a film that shows such incredible skill in its making..Combines scientific with sheer entertainment.” -APOLLO GUIDE
SENTENCED HOME Emmy®-nominated (documentary for PBS)
“A quietly anguished plea for the preservation of basic human rights...argues that a country of laws without heart stands to lose its soul.” -CHRISTIAN SCIENCE MONITOR
In part due to the success of SENTENCED HOME and its outreach program, one of the subjects was able to successfully apply for a pardon from the Governor of Washington and have his deportation order rescinded.