A series of online and social videos for Jaguar USA where we take a by-the-seat-of-your-pants thrill ride with everyday people—many of whom had previously never been anywhere near a racetrack—experiencing what it’s like to really put the pedal to the metal in Jaguar’s high-performance luxury sports cars. Using multiple cameras we were able to capture an intimate and dynamic perspective of the complete Jaguar experience—both the beauty and power of the machines, and the emotion and adrenaline of the drivers. (Not to mention the faces of the pro racecar drivers instructing them from the passenger seat.)
The result? A record number of potential drivers/customers on the next year’s event roster.