CLIENT: Shock Top
SUMMARY: What happens when a talking 15 pack of California-brewed wheat beer tries to make friends at the local grocery store? Hidden cameras capture the fun in this Shock Top campaign. Produced for Anomaly.
CLIENT: Bethesda Softworks
SUMMARY: Just how terrifying is Bethesda's THE EVIL WITHIN? To find out, we mounted cameras on monitors during a play test. Then turned off the lights. The horrified reactions gave us our answer, and a broadcast, online, and social campaign.
CLIENT: Accessible Media, Inc.
SUMMARY: Produced with TBWA Toronto and B-Reel for Accessible Media, Inc, Jeff’s Day is a five-minute online documentary from the first-person perspective of a blind man. The viewer spends a day in the life of Jeff Berwick, blind since the age of thirteen, cameras were attached to Jeff’s body to give a more visceral experience of what it’s like to exist in his lightless world. The video quickly garnered 150K views on YouTube, followed by a front-page feature in Canada’s largest newspaper. Jeff also appeared on Canada’s most popular morning show, and The Women’s Network asked to run the documentary short free of charge. A few short months and four million media impressions later, Accessible Media received its government funding. And Jeff touched a lot of hearts—ours to be sure—in the process.
SUMMARY: THIS IS ME, a launch video for Kazaana, a safe social networking platform for kids. The anthemic video (cut into varying lengths for different distribution outlets) featured crowdsourced video clips from real-life kids. Original song composed in-house.