As the lead agency for the brand, Artifact created over 400 pieces of content for online, television, retail and in-theater that asked kids and gamers alike: What adventures and worlds would you create if you had the power to do anything you wanted with an ever-expanding universe of Disney, Pixar, Star Wars, and Marvel characters?
Part of the ongoing Artifact Originals project CRITICAL PATH.
A hopeful voice in the conversation about the future of women in the videogame industry, GIRLS LEVEL UP profiles a summer camp where girls are given three weeks to make their own video game demo. Camp founder Laila Shabir, who grew up in a conservative Muslim neighborhood in the Middle East before coming to the United States, provides a unique perspective on the challenges facing girls who love videogames and dream of making them.
To announce the beta of mobile game Marvel Avengers Alliance 2, we tapped into the biography of everyone’s favorite mad Titan, Thanos. Hinting at the depth of the game and showing an aspect of Thanos the Marvel cinematic universe hasn’t seen recently, we revived his love affair with Mistress Death. Stay tuned for our follow-up trailer announcing the game launch! Written and animated in house.
What happens when a talking 15 pack of California-brewed wheat beer tries to make friends at the local grocery store? Hidden cameras capture the fun in this Shock Top campaign.
Just how terrifying is The Evil Within? We mounted cameras on monitors during a play test. Then turned off the lights. The horrified reactions gave us our answer, and a broadcast, online, and social campaign.
CLIENT: Nissan/TBWA Toronto
SUMMARY: Across the country, high school football is struggling to survive. Nissan Canada supported 21 high school football teams in need, and "Back in the Game" chronicled the season of two of those schools. Over the course of several webisodes, a TV special, and a broadcast campaign, over 5 million viewers learned that, despite devastating funding cuts, high school football is needed as much now as ever.
QuakeCon is largest LAN party in North America, and has been called the Woodstock of gaming. We had the opportunity to work with the team at Bethesda on this doc short that takes a look the incredible volunteers who make it happen.