Common Ground

Zulu Alpha Kilo & Harley-Davidson

A twelve-part documentary series and hour-long television special that is part road trip, part buddy movie, part foreign-exchange program. We paired Canadian Harley riders with Harley riders from Mexico, India and New Zealand and filmed them as they traveled Canada’s most iconic routes and got to know each other. 47 million impressions, 415,000 engagements. The series exceeded goals by 200 percent. Awarded Best Use of Longform Film in 2017 by Adweek.

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