Produced with TBWA Toronto and B-Reel for Accessible Media, Inc, JEFF’S DAY is a five-minute online documentary from the first-person perspective of a blind man. The viewer spends a day in the life of Jeff Berwick, blind since the age of thirteen, cameras were attached to Jeff’s body to give a more visceral experience of what it’s like to exist in his lightless world. The video quickly garnered 150K views on YouTube, followed by a front-page feature in Canada’s largest newspaper. Jeff also appeared on Canada’s most popular morning show, and The Women’s Network asked to run the documentary short free of charge. A few short months and four million media impressions later, Accessible Media received its government funding. And Jeff touched a lot of hearts—ours to be sure—in the process.