In a year without in-person live events because of COVID-19, Bethesda came to us to create a virtual online version of its annual Quakecon weekend. We provided end-to-end creative direction for this special 72-hour livestream, including bespoke branding, a “keynote” live-to-tape presentation, and interstitial video content and graphics transitions throughout the online event. The result: a total of more than one million hours watched, all safely distanced.